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Puma Sneakers Development History

In the 1940s Adolph and Rudolf Dassler had a falling out, Rudolf went on to create Puma (while his brother Adolph went on to create Adidas). Even though Puma was a new company, Rudolf knew a lot about athletic sneakers. Before Rudolf and Adolph Dassler (brothers) went their own ways, they owned Gebruder-Dassler Schuhfabrik a footwear company.
To be exact, Puma was established in 1948, and the first shoe to release was the Atom a soccer shoe. Not long after, athletes started wearing Puma’s in key events. In 1952 runner Josef Barthel wore Puma while he won a Olympic Gold Medal in the 1500 m. In 1956, the formstripe was introduced and since then, has been a Puma trademark.

puma-clyde

It wasn’t till 1968 when Puma brought the now famous “Puma” aka Cat logo to the sneakers and that same year a controversial event took place. Tommie Smith, who won the Olympic Gold 200 m in Mexico was wearing a pair of Puma running shoes. He then took stand barefoot with the Puma’s by his side. At this time, team mate John Carlos and Tommie Smith made the Black Power salute, because of the mistreatment of African Americans at the moment. Mr. Smith then left his pair of Puma’s for the world to see. Later, both Olympians were banned from the Olympics.

puma-rs100

Other professional athletes to wear Puma are Diego Maradona, a professional soccer player and tennis superstar Boris Becker, which he had his own signature sneaker the “Puma Becker” and “Puma Becker Ace”, releasing in the 1980s. In 1968 the Puma Clyde released, which is a basketball shoe designed by Walter “Clyde” Frazier, which today is one of the more popular Puma’s.