Overview on Puma
PUMA has the long-term mission of becoming the most desirable Sportlifestyle company, and already is one of the world's leading shoe companies. The aim of Phase IV of PUMA's long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken.
They continue to achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
Whether you going to practice and need athletic shoes and a sport bag or just lounging at the house PUMA shoes and PUMA clothing have got you covered. Its Sport Performance and Lifestyle labels include footwear for running, motorsports, golf and sailing. Their Black Label brand features collaborations with designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide. Their registered headquarters is in Herzogenaurach, Germany, with other offices in Boston, London and Hong Kong.
Their newest brand is PUMA Creative, which aims to bring together individual artists and cultural organizations to provide them with a platform for exchange and global exposure. Partnering with the London Design Museum, PUMA continues its efforts to support creative talent.