Overview on Puma
PUMA has the long-term mission of becoming the most desirable Sportlifestyle company, and already is one of the world's leading shoe companies. The aim of Phase IV of PUMA's long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken.
They continue to achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
Whether you going to practice and need athletic shoes and a sport bag or just lounging at the house PUMA shoes and PUMA clothing have got you covered. Its Sport Performance and Lifestyle labels include footwear for running, motorsports, golf and sailing. Their Black Label brand features collaborations with designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide. Their registered headquarters is in Herzogenaurach, Germany, with other offices in Boston, London and Hong Kong.
Their newest brand is PUMA Creative, which aims to bring together individual artists and cultural organizations to provide them with a platform for exchange and global exposure. Partnering with the London Design Museum, PUMA continues its efforts to support creative talent.
Puma Sneakers Development History
In the 1940s Adolph and Rudolf Dassler had a falling out, Rudolf went on to create Puma (while his brother Adolph went on to create Adidas). Even though Puma was a new company, Rudolf knew a lot about athletic sneakers. Before Rudolf and Adolph Dassler (brothers) went their own ways, they owned Gebruder-Dassler Schuhfabrik a footwear company.
To be exact, Puma was established in 1948, and the first shoe to release was the Atom a soccer shoe. Not long after, athletes started wearing Puma’s in key events. In 1952 runner Josef Barthel wore Puma while he won a Olympic Gold Medal in the 1500 m. In 1956, the formstripe was introduced and since then, has been a Puma trademark.
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It wasn’t till 1968 when Puma brought the now famous “Puma” aka Cat logo to the sneakers and that same year a controversial event took place. Tommie Smith, who won the Olympic Gold 200 m in Mexico was wearing a pair of Puma running shoes. He then took stand barefoot with the Puma’s by his side. At this time, team mate John Carlos and Tommie Smith made the Black Power salute, because of the mistreatment of African Americans at the moment. Mr. Smith then left his pair of Puma’s for the world to see. Later, both Olympians were banned from the Olympics.
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Other professional athletes to wear Puma are Diego Maradona, a professional soccer player and tennis superstar Boris Becker, which he had his own signature sneaker the “Puma Becker” and “Puma Becker Ace”, releasing in the 1980s. In 1968 the Puma Clyde released, which is a basketball shoe designed by Walter “Clyde” Frazier, which today is one of the more popular Puma’s.